Brand lift refers to the impact an advertising campaign has on how people perceive, recognize, and feel about a brand. It measures factors such as increased brand awareness, improved consumer sentiment toward the brand, and how well viewers remember seeing the ad. […]
Bridgewell AI-DSP supports ad placements on Meta, Google, and Bridgewell DirectPath, in addition to OTT In-stream and Out-stream formats. It also integrates with data clean room and demand path optimization (DPA) solutions, providing a full-stack ecosystem for advertisers. […]
In-stream ads—pre-, mid-, and post-roll—offer high visibility and engagement by inserting ads directly within video content, making them one of the most effective formats in video advertising. […]
OTT advertising breaks through the limitations of traditional TV media, enabling more precise audience segmentation and performance tracking. […]
If you can provide information that is valuable, relevant, and aligned with current user needs, your audience is more likely to share their email address—allowing you to further target these high-quality leads and introduce them to your products and services. […]
Content marketing and native advertising serve different roles in reaching and engaging audiences—one builds loyal followers over time, while the other amplifies content through paid channels. This article shares six actionable tips to create native ads that capture attention, inspire trust, and drive meaningful results. […]
Looking ahead, native advertising will seamlessly integrate with media platforms, dynamically adjusting ad elements in real-time based on user behavior. […]
By leveraging high-quality content and using precise targeting based on audience demographics, location, and consumer intent, brands can drive website traffic, increase brand awareness, and boost conversions. […]
A well-planned full-funnel marketing strategy is the key to future brand growth, as it addresses diverse advertising needs across the customer journey. […]
AI isn’t just for generating images or writing captions—it can also help you identify trending topics and make your marketing content more relevant. […]
